Ads Manager, commercial providers
Ads Manager for Commercial Providers, Terms and Conditions
Version 1.0 | Effective 14 September 2026
For profit making care organisations on managed Google Search advertising at the published monthly management fee.
1. About these terms
These terms are between you, the organisation named in your order, and SuggiCare Pty Ltd (Care Infrastructure), an Australian company. They apply when you buy managed advertising for a commercial care organisation.
By completing checkout you agree to these terms.
2. What we provide
We build and manage Google Search campaigns for your services, write your keywords and ad copy, set up enquiry tracking, and report weekly on views, clicks, spend and enquiries with cost per enquiry as the headline number.
There is a one off setup fee of $499 US dollars, charged with your first payment, covering the account review, goal setting, campaign build and compliance checks. The ongoing management fee is $499 US dollars per month and covers our work only. Your first payment is therefore $998 US dollars. All prices for commercial care organisations are in US dollars in every country. Your advertising budget is paid by you directly to Google and is not part of our fee.
The setup fee is not refundable once setup work has begun, except where the Australian Consumer Law requires a refund.
3. Budget, spend and alerts
You set your advertising budget and remain responsible for it. We watch spend nightly and alert you when spend accelerates well beyond the agreed rate, when spend occurs without tracked enquiries, and when cost per enquiry runs above the agreed target.
During the first 14 days of a new campaign, cost figures move sharply while Google learns. Alerts in that period are provided for information.
We are not liable for advertising spend incurred through your own Google Ads account, including spend that continues after you ask us to stop, until the change has been made and confirmed.
4. No guarantee of results
We do not promise particular enquiry volumes, conversion rates, cost per enquiry, occupancy or revenue. Search advertising outcomes depend on Google, on competition, on your pricing and services, and on how you respond to enquiries.
5. Your responsibilities
You must give us access to your Google Ads account and website, keep your service and contact information accurate, and respond to enquiries promptly.
You are responsible for making sure your own advertising claims comply with the law, including the Australian Consumer Law and any aged care, disability, childcare or health advertising rules that apply to you. We will raise concerns we notice, but you approve what is published.
6. Fees, GST and payment
Fees are payable in advance through our payment provider. Australian customers are billed in Australian dollars; customers outside Australia are billed in United States dollars.
Prices shown for Australian customers include GST where GST applies. Prices for customers outside Australia are exclusive of any local taxes, duties or withholdings, which are your responsibility.
If a payment fails we may suspend the service after giving you notice and a reasonable chance to fix it. We may change fees on 30 days written notice; you may cancel before the change takes effect.
Refunds are handled in accordance with the Australian Consumer Law. Outside those rights, fees already paid for a period of service are not refundable, though you keep access for the period you have paid for.
7. Term, cancellation and suspension
Unless the product terms below say otherwise, the service runs month to month and you may cancel at any time from your account or by contacting us. Cancellation takes effect at the end of the paid period.
We may suspend or end the service if you breach these terms and do not fix the breach within 14 days of written notice, if required by law, or if your use puts the safety, security or lawful operation of the platform at risk.
On cancellation you may export your data for 30 days. After 90 days we may delete it, other than records we must keep by law.
8. Acceptable use
You agree to use the service lawfully, to keep your login details secure, and not to attempt to access another organisation's data, interfere with the service, or use it to send unlawful, misleading or harassing material.
You are responsible for the accuracy of what you or your people publish through the service, and for holding any consents needed from the individuals whose information you enter.
9. Your rights under the Australian Consumer Law
Nothing in these terms excludes, restricts or modifies any right or remedy, guarantee, warranty or other term or condition implied or imposed by the Competition and Consumer Act 2010 (Cth), including the Australian Consumer Law, or any other law where to do so would be unlawful.
Our services come with guarantees that cannot be excluded under the Australian Consumer Law. Where the law allows us to limit our liability for a failure to comply with a consumer guarantee, our liability is limited to supplying the service again, or paying the cost of having the service supplied again.
If a failure with the service amounts to a major failure, you are entitled to cancel your service contract with us and to a refund for the unused portion, or to compensation for its reduced value. You are also entitled to be compensated for any other reasonably foreseeable loss or damage.
10. Liability
To the extent permitted by law, and subject to your rights under the Australian Consumer Law, our total liability to you for all claims connected with the service in any 12 month period is limited to the fees you paid us for that service in that period.
To the extent permitted by law, neither party is liable to the other for indirect or consequential loss, loss of profit, loss of revenue, loss of goodwill, or loss of anticipated savings.
Nothing in this clause limits liability for death or personal injury caused by negligence, for fraud, or for any liability that cannot be limited at law.
11. Privacy and your data
We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles, and in line with our Privacy Policy, which forms part of these terms.
Customer data is stored in Australia, in Amazon Web Services infrastructure located in Sydney. We do not sell personal information.
You remain the owner of the information you or your people enter. We use it to provide the service, to keep it secure, to meet our legal obligations, and to produce aggregated statistics that do not identify any individual or organisation.
You may ask us for a copy of your data, ask us to correct it, or ask us to delete it, by contacting us. We keep records for as long as we are required to by law.
12. Governing law and disputes
These terms are governed by the laws of Queensland, Australia. You and we submit to the non exclusive jurisdiction of the courts of Queensland and of the Commonwealth of Australia.
If a dispute arises, both parties agree to first raise it in writing and to try in good faith to resolve it within 20 business days before starting court proceedings. This does not stop either party seeking urgent relief from a court.
If any part of these terms is unenforceable, that part is severed and the rest continues to apply.
13. Changes to these terms
We may update these terms to reflect changes to the service or to the law. We will give you at least 30 days notice of a change that materially reduces your rights, by email or in the product, and you may cancel before it takes effect.
The version and effective date at the top of this document show which terms apply to you. Earlier versions are available on request.
Questions about these terms? Contact us through the contact page.
This document is provided for your information and is not legal advice. All SuggiCare product terms are listed on the terms and conditions page.
