Woolworths activated 210,000 store team members across 1,400 catchments
How do you run a national volunteering program when every store has a different community?
The challenge
Coordinating volunteering across 1,400 stores meant 1,400 different community needs. Head office could not curate locally, and stores had no tooling to find verified nonprofits in their catchment.
The solution
SuggiCare's geo-matched marketplace surfaced verified nonprofits within a configurable radius of every store. Store managers could approve local opportunities while head office retained roll-up reporting and brand control.
“We needed to honour 1,400 different community contexts while keeping one brand voice and one compliance posture. SuggiCare delivers exactly that.”
Frameworks served
SDGs advanced
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