Simplify your Google Ad Grant campaign.
Most nonprofits never claim the Google Ad Grant because the setup is technical and the compliance rules are strict. SuggiCare turns a 4-week headache into a guided 15-minute onboarding, then keeps your grant compliant in the background.
- Free website audit, results in 30 seconds.
- Country-specific eligibility for AU, UK, US, CA and SG.
- Step-by-step wizard through Goodstack, Google for Nonprofits and Ad Grants activation.
- Compliance guardrails so you never lose the grant.
Free Google Ad Grant Audit
See whether your website is ready for the Google Ad Grant. Takes 30 seconds.
Built for nonprofits. Not agencies.
Traditional agencies charge $500\u2013$1,500/month to manage what should be free money. We built this into your SuggiCare operations platform so it just works.
Eligibility, automated
We pre-check HTTPS, mission content and CTAs before you ever submit to Google. No more rejections.
Guided 5-phase onboarding
Country-aware wizard walks you through Goodstack verification, Google for Nonprofits and Ad Grants activation.
Compliance, on auto-pilot
The 5% CTR rule kills most grants. We monitor and protect it for you, so your grant stays healthy.
From signup to a live grant in five guided phases
Eligibility & pre-requisites
Verify charitable status by country, confirm website is HTTPS, mission-clear, and has visible donate/volunteer CTAs.
Verification & validation token
Register with Goodstack (Percent/TechSoup) to obtain your Google validation token, then create your Google for Nonprofits account using a shared organisational email.
Ad Grant activation
Inside the Google for Nonprofits dashboard, submit the activation form and your domain. We make sure you never accidentally create a paid Ads account.
Technical setup & first campaign
Install GA4, configure conversion tracking, link Analytics to Ads, and launch a compliant first campaign with two ad groups and two responsive search ads.
Ongoing compliance
Monitor CTR (must stay ≥ 5%), quality scores, negative keywords, and 90-day login activity, the four things that get grants suspended.
$99 per month. Your Google Ad Grant campaign, simplified.
Agencies charge $500 to $1,500 a month to manage the same grant. We charge one flat fee, and your volunteer listings are included at no extra cost.
- Eligibility screening before you ever submit to Google
- Guided application through validation, Google for Nonprofits and activation
- Campaign drafting: ad groups, keywords and ad copy written for your mission
- Compliance health monitoring on the rules that suspend grants
- Unlimited free volunteer listings on the SuggiCare marketplace
- A guided welcome email sequence across your first month
Google rejects sites that fail its requirements, so we check first and only charge you when your site can pass.
After checkout we ask where to send your welcome emails.
Questions nonprofits ask us
What is the Google Ad Grant?
The Google Ad Grant gives eligible nonprofits free search advertising on Google. It is not cash, it is advertising credit, so it can only be spent on ads that point to your own website. The allowance is set by Google and can change.
What does SuggiCare actually do for $99 a month?
We take you through the whole set up, write your campaigns and keywords, help you connect your Google Ads account, then look after the grant each week so it stays healthy. Volunteer listings on SuggiCare are included at no extra cost.
Why do so many nonprofits lose the grant?
Google removes the grant when the account is left alone. The two most common reasons are a click rate under 5 percent for two months in a row, and nobody signing in for 90 days. Our weekly check in shows you both in plain language.
What is the 5 percent rule?
Out of every 100 people who see your ad, at least 5 need to click it. If fewer click for two months running, Google pauses the grant. We show you your number each week and tell you exactly what to change.
Do I need to be in Australia?
No. The Ad Grant runs in more than 50 countries. We support nonprofits worldwide and tailor eligibility, keywords and locations to the country you work in.
How long does it take to go live?
Your set up with us takes about 15 minutes. Google charity verification and Ad Grant approval usually take one to three weeks, and we guide you through every step while you wait.
Stop leaving your Google Ad Grant unused.
Most approved grants go quiet within months because the compliance rules are strict. Run the free audit above to find out what is blocking you, then let SuggiCare onboard you in minutes.